New Tide Plus Double Power detergent powder has Stain Magnets which can remove the toughest of stains to give you stainless whites. Tide Plus’s improved formulation and enzyme system have been specially designed to tackle tough kitchen stains and give you outstanding whiteness. We often get food stains while cooking when kids eat with the family. Tide Plus Double Power has easy dissolution in water and great foaming properties which remove stains easily. It is available in a range of amazing iconic fragrances - Jasmine & Rose and Lemon & Mint. The product works on both white and coloured clothes. Tide's Double Power refers to the superior formulation vs. Tide Naturals. Tide, a unit of Procter and Gamble, is the world’s oldest and most trusted detergent brand and is the market leader in 23 countries around the world.