Unlock 2x thicker looking bouncy hair with Sunsilk luscious thick & long shampoo with 3% Kera-Protein Complex. Containing a powerful mix of Keratin - building block of hair giving it strength; Collagen - to help maintain hair hydrated; & Macadamia - for reducing breakage to give ultimate thick hair Upto 2X THICKER HAIR: The formula works best to give you hair that looks upto *2X thicker & Fuller! (Based on upon lab test vs. unclean hair) NO ADDED PARABENS: The shampoo comes with no added parabens PETA APPROVED: Cruelty-free shampoo COMPLETE THE REGIME: For best results|| follow up with the use of Sunsilk Lusciously Thick & Long Conditioner