The Johnson's Baby Natural Plant Based powder is specifically created with your baby's skin in mind, containing only baby safe ingredients. This product offers protection against excess moisture, helping to keep your little one's skin soft and dry from day one. It boasts the ability to absorb twice as much moisture, contributing to a softer and drier skin for your baby. The inclusion of a natural plant-based ingredient not only aids in moisture absorption but also soothes the skin, offering long-lasting freshness. This ensures your baby remains comfortable throughout the day. All ingredients utilised in this formulation are 100% safe for babies, underlining the commitment to prioritising your baby's well being above all else. Moreover, the formula is imbued with the classic Johnson’s fragrance.