DABUR RED PASTE has a clinically proven formula that fights against 7 DENTAL PROBLEMS: 1) Toothache, 2)Cavities, 3) Plaque, 4) Germs, 5) Bad Breath, 6) Yellowing, and 7) Bleeding Gums. It is fluoride free and made with 13 potent ayurvedic ingredients including Pudina Satva that provides fresh breath, Laung ka Tail that relieves toothache, Shunthi that has anti-inflammatory and antibacterial properties, and Tomar Beej that has antiseptic and antibacterial properties. It is clinically shown to provide a remarkable 35% improvement in oral care hygiene compared to regular toothpaste and provides complete protection for the entire family.