REAL TEETH WHITENING: Colgate Visible White starts whitening your teeth in 1 week and offers you a real white smile when used as directed. SAFE AND GENTLE ON THE ENAMEL: Exfoliates stains and polishes the surface of your teeth while keeping the Enamel safe. INFUSED WITH WHITENING ACCELERATORS TECHNOLOGY: This Teeth Whitening toothpaste is infused with Whitening Accelerators that help in removing stains (like Tea, Coffee, Wine stains) by gently exfoliating stains and polishing the surface of your teeth for a REAL WHITE SMILE. INDIA'S MOST USED WHITENING TOOTHPASTE: Colgate Visible White has the highest volume share in Whitening Toothpaste as per Kantar World Panel MAT May'22 to June 23 report. MULTI-BENEFIT TOOTHPASTE: Visible White also helps fight cavities and removes plaque build-up. It's sparkling minty flavour gives you a fresher breath with a real white smile.