12-HOUR DEFENSE: Only 20% of the germs in your mouth are on your teeth. 80% are on your gums, tongue, and cheeks. Colgate Total not only KILLS the germs on the teeth, tongue, cheeks, and gums but also DEFENDS your mouth from them for 12 hours. ANTI-GERM SHIELD: Featuring Dual Zinc Arginine technology, this toothpaste actively targets bacteria on your teeth, tongue, cheeks, and gums, creating a protective anti-germ barrier for enhanced oral health - a step above ordinary toothpaste. TOTAL CARE: Colgate Total helps prevent cavities, plaque build-up, tartar formation, gingivitis, and sensitivity. It is also certified by the Indian Dental Association, gluten-free, and responsibly made. RECOMMENDED USAGE: For optimal results, brush twice a day for 2 minutes each time. Adult supervision is advised for children below 6 years of age. DAILY HABITS FOR HEALTHY SMILES: Brush twice a day, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months to keep your teeth and gums healthy, prevent tooth decay, gum diseases, and bad breath.