It helps add natural calcium to your teeth giving them 2x strengthening power (v/s other ordinary fluoride toothpaste) Accepted by Indian Dental Association as an effective anticavity toothpaste. This toothpaste is also 100% vegan and gluten free. This is a quality product made in India. Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months Take a pea-sized amount of paste on your brush. Brush thoroughly for 2 minutes, using short, gentle back and forth strokes. Children below 6 years of age should have adult supervision. This toothpaste is 100% Vegan, Gluten-Free and is made responsibly.