This blue gel toothpaste contains unique cooling crystal that dissolve completely as you brush. Colgate Maxfresh gives you an icy wave of minty coolnessand an intense burst of freshness Colgate Maxfresh toothpaste contains menthol that gives intense cooling and super freshness. It fights cavities, keeps germ build-up at bay and makes your teeth whiter on continuous use. It is a blue gel with cooling crystrals that provide intense freshness Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan and Gluten free