This gel based toothpaste is extracted with expertise. Bamboo Charcoal is known for cleaning properties and Wintergreen Mint is known to freshen breath. It is a black, gel based paste Recommended usage: Brush twice a day for 2 minutes each time. Children below 6 years of age should have adult supervision Good oral care habits keep your teeth and gums healthy, prevents tooth decay, gum disease & bad breath. To maintain good oral hygiene brush twice a day for 2 minutes each time, rinse with mouthwash for 30 seconds, and replace your toothbrush every 3 months Colgate is India's most trusted oral care brand and certified by Indian Dental Association. This toothpaste is 100% Vegan and Gluten free