Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath. Closeup’s proprietary technology gives intense freshness & burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology) Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up & fights cavity to prevent tooth decay. Closeup contains Tea Tree extracts, Eucalyptus, Clove oil & menthol to give you a refreshing taste. Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush. New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath & white teeth.